Helps Prevent Plaque build up With Regular Brushing. Gentle Cleaning. Great Taste Silly Enough for kids - Serious Enough for Moms! not everyone wants fluoride in their children's toothpaste.that's why Tom's offers a choice! Tom's of Maine Fluoride-Free Children's Toothpaste uses naturally sourced calcium and silica abrasives to gently clean teeth. Plus, it has a natural Fruit flavor your kids will love to brush with again and again!